In this article, we'll discuss the key considerations when looking to become a content creator, including the primary platforms of communication, identifying your audience, designing a content plan, scaling your following, and monetising your content.
Are you interested in becoming a content creator? Do you have a passion for sharing your thoughts, ideas, and creativity with the world? If so, you're in the right place. In this article, we'll discuss the key considerations when looking to become a content creator, including the primary platforms of communication, identifying your audience, designing a content plan, scaling your following, and monetising your content.
Primary Platforms of Communication
The first consideration when becoming a content creator is to identify your primary platforms of communication. Social media has changed the game when it comes to content creation. With over 4.2 billion active users worldwide, social media platforms offer creators an unprecedented opportunity to share their work with a global audience. However, with so many creators vying for attention, it's essential to identify your audience the right channels of communication and to design a corresponding content plan that drives high levels of engagement and increases your following. Below, we'll discuss the advantages and disadvantages of the most popular platforms:
1. Instagram - Instagram is a photo and video-sharing app that allows you to share your content with a large audience. The platform's primary advantage is its visual nature, making it perfect for creators who rely on visuals to showcase their work. However, Instagram's algorithm is notoriously difficult to navigate, and engagement rates can be low if you’re a first time creator. Because of the visual nature of the platform Instagram can work very well for creators operating in fashion, luxury goods, homeware and interior design.
2. TikTok - TikTok is a video-sharing app that allows users to create short, engaging videos. The platform's primary advantage is its algorithm, which favours new and engaging content. TikTok is perfect for creators who have a talent for storytelling, comedy, or music. However, the platform has a younger audience, and content may not appeal to older demographics. The short and viral nature of TikTok means that trends take off quickly and this requires you to remain active and on the pulse, TikTok has become one of the most popular channels for retail and fashion.
3. Twitter - Twitter is a social media platform that allows users to share short, bite-sized messages called tweets. The platform's primary advantage is its ability to reach a large audience quickly. Twitter is perfect for creators who have a talent for writing and are comfortable expressing their thoughts in 280 characters or less. However, the platform's fast-paced nature can be overwhelming for some users and doesn’t lend itself well to those creating content that is visual by nature.
4. Twitch - Twitch is a live-streaming platform that allows users to stream video games, music, art, and more. The platform's primary advantage is its community-driven nature, with creators able to interact directly with their audience. Twitch is perfect for creators who enjoy live-streaming and have a passion for gaming, music, or art. However, the platform can be difficult to navigate for beginners but is one of the fastest growing in terms of popularity.
5. LinkedIn - LinkedIn is a professional networking platform that allows users to connect with other professionals and share industry-related content. The platform's primary advantage is its ability to reach a professional audience, making it perfect for creators who specialise in business, finance, or technology. However, the platform's content tends to be more formal and may not appeal to all audiences. Those selling B2B services will likely find that LinkedIn is a preferred channel of communication with their audience.
6. YouTube - YouTube is a video-sharing platform that allows users to upload and share long-form videos. The platform's primary advantage is its search engine optimisation (SEO) capabilities, making it perfect for creators who want to reach a large audience and build a brand. However, the platform's algorithm can be difficult to navigate, and monetisation can be challenging for smaller channels with revenue linked to ads and audience size.
Identifying Your Audience
Once you've identified your primary platforms of communication, the next step is to identify your audience. Understanding your audience is essential for creating content that resonates with them and drives engagement. Followers are great but audience engagement is key, both in terms of expanding your reach but also in monetising your channels. Here are some tips for identifying your audience:
1. Analyse Your Current Followers - If you already have a following on social media, analyse your current followers to identify commonalities. You can look at their demographics, interests, and behaviours to understand what type of content they enjoy. If you’re following is already skewed by a certain demographic the chances are you’re already creating content that lands with a certain audience, to get more of them you need to understand them.
2. Conduct Market Research - If you don't have a following yet, conduct market research to identify your target audience. Use tools like Google Analytics, social media insights, and surveys to gather data about your audience, their likes, interests and creators they follow today.
3. Look at Your Competition - Look at other creators in your niche to understand their audience. Analyse their content, engagement rates, and demographics to identify gaps in the market.
Designing a Content Plan
Once you've identified your audience, the next step is to design a content plan that resonates with them. Your content plan should be tailored to your audience's interests, preferences, and behaviour. Here are some tips for designing a content plan:
1. Create a Content Calendar - Creating a content calendar will help you plan your content in advance and ensure that you're posting regularly. Your content calendar should include a mix of content types, such as photos, videos, and stories. The most important attribute for a successful creator is discipline and consistency, a calendar will help with this.
2. Identify Your Brand Voice - Your brand voice is the tone and style of your content. It should be consistent across all platforms and resonate with your audience. Consider the type of language and tone that your audience responds to and use it consistently in your content.
3. Optimise Your Content for Each Platform - Each social media platform has its own unique features and requirements. For example, Instagram is a visual platform, so your content should be optimised for high-quality photos and videos. On the other hand, Twitter is a text-heavy platform, so your content should be optimised for short, snappy messages.
Third-Party Tools to Invest In
As you scale your following, it's essential to invest in third-party tools that can help you manage your social media accounts and track your analytics. Here are some tools that you may want to consider investing in:
1. Hootsuite - Hootsuite is a social media management tool that allows you to schedule posts, track analytics, and manage multiple social media accounts in one place.
2. Canva - Canva is a graphic design tool that allows you to create high-quality graphics and visuals for your social media accounts.
3. Google Analytics - Google Analytics allows you to track your website traffic and social media engagement rates, so you can monitor the effectiveness of your content plan.
As a content creator, building a following is only half the battle. Once you have a loyal audience, it's time to monetise your following. There are several ways to do this, including paid endorsements, gifted endorsements, and commission-paying affiliate links. Below we discuss each of these monetisation methods and provide tips for how to make them work for you.
Paid endorsements are when you partner with a brand and receive compensation for promoting their products or services. Brands pay influencers to promote their products because they know that influencers have a loyal following that trusts their recommendations. Here are some tips for how to make paid endorsements work for you:
1. Choose Brands that Align with Your Values - Your audience follows you because they trust your opinion. If you promote a product that doesn't align with your values or that you don't believe in, it will damage your credibility with your audience.
2. Be Transparent with Your Audience - Trade Commissions requires influencers to disclose when they receive compensation for promoting a product. Be transparent with your audience and disclose that you are being paid to promote a product.
3. Create High-Quality Content - Brands want to work with influencers who create high-quality content that resonates with their audience. Create engaging content that showcases the product in a natural and authentic way.
Gifted endorsements are similar to paid endorsements, but instead of receiving monetary compensation, you receive free products or services in exchange for promoting them. Gifted endorsements can be a great way to build relationships with brands and expand your content offerings. Here are some tips for how to make gifted endorsements work for you:
1. Choose Products that Align with Your Values - Just like with paid endorsements, it's essential to choose products that align with your values and that you would use and recommend even if you weren't being compensated.
2. Be Transparent with Your Audience - Disclose that you received the product for free in exchange for promoting it.
3. Create High-Quality Content - Brands want to work with influencers who create high-quality content that showcases their product in the best possible light. Create engaging content that highlights the features and benefits of the product.
Commission-Paying Affiliate Links
Commission-paying affiliate links are when you promote a product or service and receive a commission on any sales that are made through your unique affiliate link. This monetisation method can be an excellent way to earn passive income from your social media following. Here are some tips for how to make commission-paying affiliate links work for you:
1. Choose Products that Align with Your Audience's Interests - To maximise your earnings, choose products that your audience is interested in and that you believe they would be willing to purchase.
2. Be Transparent with Your Audience - Disclose that you are using an affiliate link and that you will receive a commission if they make a purchase.
3. Create Compelling Content - Create engaging content that showcases the features and benefits of the product and encourages your audience to click on the affiliate link and make a purchase.
In conclusion, as a social media content creator, there are several ways to monetize your following, including paid endorsements, gifted endorsements, and commission-paying affiliate links. The key to making these magnetisation methods work for you is to choose products that align with your values and your audience's interests, be transparent with your audience, and create high-quality content that resonates with your audience. By following these tips, you can turn your social media following into a source of income and take your content creation career to the next level.
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