SumUp for Hospitality: Transforming Payments and Operations

Running a successful hospitality business requires efficient payment solutions that keep up with customer expectations. SumUp has emerged as a leading financial partner for restaurants, cafés, bars, and hotels, offering streamlined payment processing and innovative tools designed specifically for the hospitality sector.

‍

SumUp provides hospitality businesses with card readers, point-of-sale systems, and digital payment solutions that reduce wait times, increase tips, and improve overall customer satisfaction. The company's Magic Pay QR code payment solution has already shown impressive results, with nearly half of guests choosing the QR payment method and tips increasing by 38% on average during trials.

‍

This comprehensive guide explores how SumUp's payment technology transforms hospitality operations, from basic card processing to advanced table management systems. We'll examine the security features, data insights, and business management advantages that help hospitality owners adapt to changing market demands whilst enhancing guest experiences across restaurants, hotels, and entertainment venues.

‍

Key Takeaways

‍

• SumUp offers specialised payment solutions for hospitality businesses including card readers, point-of-sale systems, and QR code payments
• The Magic Pay system increases staff efficiency by saving 12 minutes per table and boosts tips by 38% on average
• SumUp's integrated technology provides secure payment processing with valuable business insights and streamlined operations management

‍

Understanding SumUp's Role in the Hospitality Sector

‍

SumUp serves as a comprehensive financial partner for hospitality businesses, providing payment solutions and operational tools that address the sector's evolving needs. The company focuses on streamlining operations, enhancing customer experiences, and supporting business growth through innovative technology.

‍

Overview of SumUp Solutions for Hospitality

‍

SumUp offers a range of payment solutions specifically designed for restaurants, cafés, and bars. The fast and reliable card payment methods form the foundation of their hospitality offerings.

‍

Core Payment Solutions:

‍

• Air Card Reader: Mobile point-of-sale device enabling contactless tap-and-go payments
• Virtual Terminal: Allows staff to process payments through phones, tablets, or computers without physical card readers
• Magic Pay: QR code payment system launched specifically for the hospitality sector

‍

The Magic Pay QR code solution represents SumUp's response to post-pandemic consumer behaviour changes. This technology eliminates the need for physical contact during transactions.

‍

SumUp has expanded its services through strategic acquisitions. The company acquired Goodtill to enhance restaurant and hospitality offerings during COVID-19 restrictions.

‍

Key Benefits for Businesses

‍

SumUp's solutions deliver specific advantages for hospitality operators. Technology streamlines operations and boosts customer satisfaction whilst driving business growth.

‍

Operational Benefits:

‍

• Speed: Fast processing reduces queue times during peak service
• Flexibility: Multiple payment methods accommodate different customer preferences
• Mobility: Portable devices enable table-side payments
• Safety: Contactless options maintain hygiene standards

‍

The payment solutions integrate with existing systems to provide seamless experiences. Staff can accept payments whilst maintaining appropriate distances from customers, which proved essential during pandemic restrictions.

‍

Business insights form another crucial benefit. The partnership between Nory and SumUp provides comprehensive financial insights through AI-powered analytics.

‍

Revenue tracking and transaction data help operators make informed decisions about menu pricing, staffing levels, and inventory management.

‍

Adoption and Industry Trends

‍

The hospitality sector has embraced digital payment solutions at an accelerated pace. Post-pandemic consumer behaviour has shifted towards contactless and QR code payments, making SumUp's offerings particularly relevant.

‍

Industry Adoption Drivers:

‍

• Health and safety requirements
• Customer preference for contactless payments
• Operational efficiency demands
• Staff shortage pressures

‍

The UK hospitality sector employs around 3 million people and represents a significant portion of the economy. This scale creates substantial demand for efficient payment processing.

‍

SumUp serves as the financial partner for over 4 million small businesses worldwide, demonstrating widespread adoption across multiple sectors.

‍

Technology adoption continues to accelerate as operators recognise the competitive advantages of modern payment systems. The shift towards digitalisation reflects broader industry trends emphasising efficiency and customer experience.

‍

How SumUp Card Readers Empower Hospitality Businesses

‍

SumUp card readers deliver essential payment processing capabilities that address the unique operational needs of restaurants, hotels, and other hospitality establishments. These devices combine contactless payment acceptance with mobile flexibility and robust security features to streamline transactions.

‍

Cashless and Contactless Payment Options

‍

SumUp card readers accept all major payment methods, including debit cards, credit cards, contactless payments, Apple Pay, and Google Pay. This comprehensive acceptance helps hospitality businesses cater to diverse customer preferences.

‍

Contactless payments process in seconds through simple tap or insert actions. Customers verify transactions quickly without extended waiting periods at busy restaurants or hotel check-ins.

‍

The shift towards cashless operations has become particularly relevant in the hospitality sector following health and safety considerations. Cashless payment reduces customer interaction whilst maintaining the friendly service standards expected in hospitality.

‍

Contactless transactions also reduce payment fraud risks compared to cash handling. This creates safer payment environments for both staff and customers.

‍

Mobile and Countertop Usability

‍

SumUp card readers are portable and wireless, enabling staff to process payments anywhere within the establishment. Restaurant servers can take orders and accept payment directly at tables without requiring customers to queue at fixed terminals.

‍

The devices are pocket-sized and designed for mobility. Hotel reception staff can process check-ins at different locations, whilst bar staff can accept payments during busy periods without customers leaving their seats.

‍

SumUp offers various card reader models from the affordable SumUp Air to the more advanced Solo all-in-one payment solution. This range allows hospitality businesses to select devices that match their specific operational requirements.

‍

The flexibility extends to outdoor events, pop-up restaurants, and temporary hospitality setups where traditional fixed payment systems would be impractical.

‍

Transaction Security and Compliance

‍

SumUp card readers incorporate multiple security layers to protect payment data during hospitality transactions. The devices use encryption technology to secure customer payment information throughout the processing cycle.

‍

PCI DSS compliance ensures that payment processing meets industry security standards. This compliance is particularly important for hospitality businesses handling high transaction volumes with sensitive customer data.

‍

SumUp operates with transparent pricing through a simple per-transaction fee structure. No hidden charges or long-term contracts provide cost predictability for hospitality operators.

‍

Transaction monitoring features help businesses track payment patterns and identify potential security issues. Real-time processing ensures immediate payment confirmation for both customers and staff.

‍

The devices maintain security standards across different payment methods, whether processing chip and PIN, contactless, or mobile wallet transactions.

‍

Point of Sale and Table Management Innovations

‍

SumUp's hospitality technology centres on iPad-based systems that integrate seamlessly with existing operations. The platform handles real-time order processing and menu updates whilst offering comprehensive table management tools for restaurants of all sizes.

‍

SumUp's iPad POS and Integration

‍

SumUp Point of Sale Pro works across multiple restaurant types, from fine dining establishments to food trucks and cocktail bars. The system was formerly known as Goodtill before SumUp acquired the company in 2020.

‍

The core setup includes an iPad with stand, receipt printer, cash drawer, and barcode scanner. The SumUp card reader connects directly to the system for payment processing.

‍

Businesses can build their setup as they grow, adding hardware based on operational needs. The system integrates with kitchen printers for seamless order transmission.

‍

SumUp Kiosk technology also integrates with Point of Sale Pro, streamlining order management and reducing manual data entry. This automatic data synchronisation helps maintain accurate records across all touchpoints.

‍

Order and Menu Handling

‍

The platform allows instant menu modifications through its interface. Restaurant staff can update pricing, mark items as sold out, or switch to happy-hour rates with just a few clicks.

‍

Orders transmit directly to kitchen printers, eliminating handwritten tickets and reducing errors. The system supports split billing for groups and accommodates special requests.

‍

Key order management features include:

‍

• Real-time menu updates
• Kitchen printer integration
• Split billing capabilities
• Special order modifications
• Instant pricing adjustments

‍

The hospitality industry benefits from these quick-response capabilities, especially during busy service periods when menu changes need immediate implementation.

‍

Table Service and Floor Plan Features

‍

SumUp mirrors table plans on screen and allows staff to activate features based on service requirements. The system adapts to both counter service and table service operations.

‍

The digital floor plan shows table availability, current orders, and service status in real-time. Staff can assign orders to specific tables and track service progress throughout the meal.

‍

Table management capabilities:

‍

• Visual floor plan display
• Real-time table status updates
• Order assignment to tables
• Service progress tracking
• Reservation integration

‍

The system organises reservations and deliveries in one centralised location. This unified approach helps restaurant managers coordinate dine-in services with takeaway and delivery orders efficiently.

‍

Transforming Guest Experience in Tourism and Hospitality

‍

Modern payment solutions are revolutionising how guests interact with tourism and hospitality businesses. Quick payment links and contactless systems remove friction from transactions whilst enabling faster service delivery.

‍

Payment Links and QR Codes

‍

SumUp's payment links allow hospitality businesses to send secure payment requests directly to guests' mobile devices. Hotels can email checkout links to guests before departure, eliminating queues at reception desks.

‍

QR codes placed on restaurant tables enable instant menu access and ordering. Guests simply scan the code with their smartphone camera to view menus and pay without waiting for staff assistance.

‍

Technology is transforming guest experiences by making transactions seamless and reducing contact points. Tourism venues like museums and attractions use QR codes for ticket purchases and audio guide access.

‍

Key benefits include:

‍

• Reduced waiting times
• Contactless transactions
• Improved staff efficiency
• Enhanced guest safety

‍

Self-Service Kiosks and On-the-Go Payments

‍

Self-service kiosks powered by SumUp technology streamline check-in and checkout processes across the hospitality sector. Hotels install these terminals in lobbies, allowing guests to complete transactions independently.

‍

Mobile card readers enable staff to process payments tableside in restaurants or at poolside bars. This eliminates the need for guests to visit a central payment location.

‍

Tourism operators benefit from portable payment solutions during tours and outdoor activities. Guides can accept payments for merchandise or additional services using compact SumUp devices.

‍

Popular applications:

‍

• Hotel express checkout
• Restaurant table service
• Gift shop purchases
• Tour booking payments

‍

The hospitality sector gains operational efficiency whilst guests enjoy faster, more convenient service experiences.

‍

Security, Data, and Business Management Advantages

‍

SumUp delivers comprehensive security measures and data management tools that address the unique challenges facing hospitality businesses. These features provide robust protection whilst offering valuable insights to help restaurants, bars, and cafés operate more efficiently.

‍

Data Protection and PCI Compliance

‍

SumUp maintains the highest security certification standards for hospitality businesses handling sensitive customer data. The platform operates under PCI DSS (Payment Card Industry Data Security Standard) compliance, which represents the gold standard for credit card industry security.

‍

The Air Card Reader features PCI PTS (Payment Card Industry PIN Transaction Security) certification. This certification ensures that PIN transactions are processed securely without exposing sensitive data to potential breaches.

‍

Key Security Features:

‍

• Encryption: All credit card data is encrypted during processing
• Tokenisation: Apple Pay and Android Pay transactions use randomly generated tokens instead of actual card numbers
• Touch ID integration: Biometric authentication for mobile payments
• Secure hardware: Professional-grade card terminals designed for commercial use

‍

Hospitality businesses benefit from automatic compliance coverage. SumUp's PCI-compliant solution means businesses automatically meet stringent industry standards without requiring additional certification work.

‍

This protection shields hospitality operators from potential fins and penalties associated with non-compliant transactions. The system also helps maintain customer trust by demonstrating commitment to data security.

‍

Business Insights and Reporting

‍

SumUp provides hospitality businesses with comprehensive reporting tools that transform transaction data into actionable insights. The platform automatically tracks sales patterns, peak trading hours, and payment method preferences across different service periods.

‍

SumUp integrates payment processing with business management tools to create a unified operational platform. This integration eliminates manual data entry and ensures accurate record-keeping across all business functions.

‍

Reporting Capabilities:

‍

• Real-time sales tracking: Monitor revenue as transactions occur
• Payment method analysis: Understand customer preferences for cash, card, and contactless payments
• Peak hour identification: Optimise staffing and inventory based on trading patterns
• Transaction history: Access detailed records for accounting and analysis

‍

The system synchronises data automatically between different business functions. This seamless integration allows hospitality managers to maintain accurate inventory records, optimise operations, and provide smoother customer experiences without complex manual processes.

‍

These insights help hospitality businesses make informed decisions about menu pricing, staff scheduling, and promotional activities based on actual transaction data rather than estimates.

‍

Adapting to Market Challenges in the Hospitality Industry

‍

The hospitality sector has faced unprecedented disruption, requiring businesses to embrace digital payment solutions and flexible scaling strategies. Modern payment systems like SumUp help hospitality operators navigate evolving customer expectations whilst managing operational efficiency during peak periods.

‍

Post-Pandemic Digital Transformation

‍

The hospitality industry experienced a fundamental shift towards contactless operations following COVID-19. Customers now expect seamless digital payment options that reduce physical contact.

‍

SumUp's card readers support contactless payments, Apple Pay, and Google Pay. This technology allows hospitality businesses to process transactions within seconds whilst maintaining safety protocols.

‍

Remote payment capabilities have become essential for the hospitality sector. SumUp offers payment links and QR codes that customers can use from any location.

‍

Payment links work through the SumUp app by entering an amount and sharing the link via social media, WhatsApp, or email. Customers complete transactions without registering or downloading additional software.

‍

QR codes provide similar functionality with added flexibility. Hospitality operators can set fixed prices or allow customers to enter amounts themselves. These codes work effectively on table displays, counters, or walls to speed up ordering processes.

‍

The post-COVID hospitality industry has shown remarkable adaptability. Businesses that embraced cashless payment systems reported faster transaction times and improved customer satisfaction.

‍

Scaling for Growth and Seasonal Demands

‍

Hospitality businesses face fluctuating demand patterns that require flexible payment solutions. SumUp's contract-free model allows operators to scale their payment infrastructure without long-term commitments.

‍

The portable nature of SumUp card readers suits hospitality businesses that operate across multiple locations. Staff can process payments at outdoor events, pop-up locations, or tableside service without fixed point-of-sale systems.

‍

Transaction-based pricing eliminates the burden of monthly fees during slower periods. Hospitality operators pay only when they process payments, making it easier to manage cash flow during off-peak seasons.

‍

SumUp's app provides real-time transaction monitoring and business management tools. Operators can track sales patterns, manage invoices, and create gift cards to boost revenue during quieter periods.

‍

The UK hospitality industry faces complex challenges including cost pressures and changing consumer behaviour. Flexible payment solutions help businesses maintain profitability whilst adapting to market conditions.

‍

Frequently Asked Questions

‍

SumUp provides comprehensive payment solutions and POS systems specifically designed for restaurants, cafés, bars, and hotels. The platform offers flexible pricing structures, kitchen integrations, and streamlined setup processes to help hospitality businesses manage operations efficiently.

‍

How does SumUp integrate with kitchen display systems for efficient order management?

‍

SumUp POS systems can connect with kitchen display systems to streamline order workflow from front of house to kitchen staff. This integration helps reduce paper waste and ensures orders are communicated clearly between service areas.

‍

The system allows kitchen staff to view incoming orders in real-time on digital displays. Orders can be marked as completed or modified directly from the kitchen interface, keeping both kitchen and service teams updated on order status.

‍

Integration capabilities vary depending on the specific kitchen display system being used. Businesses should verify compatibility with their existing kitchen technology before implementation.

‍

What are the key features of SumUp's point of sale (POS) system for restaurants?

‍

SumUp offers two types of POS solutions: SumUp Start, which combines the SumUp App with lightweight hardware, and SumUp POS, which includes the POS App, cloud services, and complete hardware bundles.

‍

The restaurant POS system includes table management features that provide clear oversight of service areas. Staff can track table status, manage seating arrangements, and monitor customer progress throughout their dining experience.

‍

Menu management allows quick updates to items, prices, and availability with just a few clicks. The system supports split billing options, enabling customers to divide payments by amount or individual items.

‍

Payment flexibility includes cash, chip and PIN, contactless, Apple Pay, and Google Pay acceptance. The system integrates with popular food delivery platforms like Deliveroo and Uber Eats for centralised order management.

‍

Can you explain the pricing structure for the SumUp POS system?

‍

Restaurant POS systems vary in cost depending on the provider, number of terminals, and selected features. Costs are split between hardware and software components.

‍

Monthly software licence fees typically range from £30 to £120. This covers access to the POS application, cloud services, and ongoing software updates.

‍

Hardware costs can reach up to £1,500 depending on included components. Additional items like scanners, receipt printers, cash drawers, and iPad stands increase the total investment.

‍

Businesses only pay for features they actively use. The flexible pricing structure allows adding or removing functionality as business needs change over time.

‍

How can Goodtill by SumUp enhance the management of hospitality businesses?

‍

Goodtill by SumUp provides reporting capabilities tailored to restaurant-specific metrics. The system tracks product performance, popular menu combinations, and ingredient stock levels automatically.

‍

Staff management features allow monitoring of individual sales performance and shift tracking. Managers can view detailed reports on employee productivity and service efficiency.

‍

Sales data processing creates comprehensive reports that highlight business performance trends. These insights help owners make informed decisions about menu changes, staffing levels, and operational improvements.

‍

The system reduces administrative workload by automating data collection and report generation. This allows business owners to focus on customer service and business development rather than manual record-keeping.

‍

What steps are involved in setting up a SumUp account for a hospitality business?

‍

Initial setup requires creating a business account through the SumUp platform. Business owners need to provide company details, banking information, and identification documents for verification.

‍

Hardware selection depends on business requirements and budget constraints. SumUp offers guidance through their Support Centre for choosing appropriate equipment combinations.

‍

Software configuration includes menu setup, pricing input, and payment method activation. The system guides users through essential settings during the initial configuration process.

‍

Staff training ensures team members understand how to process orders, handle payments, and manage customer interactions. SumUp provides training resources and ongoing support for smooth implementation.

‍

What are the benefits of using SumUp for payment processing in the hospitality sector?

‍

SumUp provides fast and reliable card payment methods essential for restaurants, cafés, and bars. The system ensures seamless transactions that satisfy both customers and staff requirements.

‍

Multiple payment options reduce the risk of lost sales due to payment limitations. Customers can choose their preferred payment method, improving overall satisfaction and reducing checkout friction.

‍

Transaction synchronisation between card readers and POS software happens instantly. This eliminates discrepancies between payment records and sales data, simplifying end-of-day reconciliation.

‍

The system supports both dine-in and takeaway operations with equal efficiency. Online orders integrate smoothly with in-store transactions, providing unified sales tracking and inventory management.

‍

‍