All Saints Founder Stuart Trevor Backs Stored

September 15, 2023

All Saints founder Stuart Trevor, has joined the Stored's team as part of its advisory board.

Stored is the first step in creating a true omnicommerce experience that connects a brand’s physical and digital environments, without friction, in one place. Retailers will also remain in complete control of their brand when connecting physical and digital assets through the platform.

Trevor, the retail veteran who founded All Saints in 1994, previously headed up menswear at Reiss, and is a successful entrepreneur, having also founded quintessential British fashion brand Bolongaro Trevor. Trevor’s latest project is Impact Central, an entertainment-led department store which will house brands with a positive social or environmental impact. To provide a seamless omnichannel experience, Impact will be integrated with Stored from launch.

"I immediately understood the problem Stored is trying to solve.” comments Trevor. “As a retailer, I’ve known for years that consumers are taking pictures of things in my stores or saving screenshots online, which they use as reminders or to share with their friends and family, but I also knew they were doing it in systems which I had no visibility of or influence over. So, I had to focus on converting in channel to remove the risk of losing the sale. My in-store teams would try to close a sale there and then, because if the customer left the store there was a good chance they wouldn’t be back. But that doesn’t always suit the customer or make for the best experience. Stored will help close these blind spots which retailers haven’t been able to reach before. Danny and Lee are visionaries in omnicommerce and their plans are very impressive. I’m delighted to join the Stored team, and I look forward to helping them deliver the full potential of their outstanding proposition."

The newly launched app is set to give retailers a lifeline by offering an entirely new retail experience where consumers can curate shopping baskets containing online and offline items from any retailer in one place and share them via social media and messaging. This means the end of multiple saved baskets across different retailers and no more need to screenshot items to come back to later. Stored will turn physical footfall into digital traffic that retailers can convert online or retarget. Through Stored, retailers can influence throughout the consideration process, nudging customers towards conversion while tracking and measuring their behaviour. Stored secured more than 350 partnerships with retailers pre-launch. Stored is the brainchild of co-founders Danny Howe, former Managing Director of international payments business WorldFirst and Lee Hart, former UK General Manager at global fintech giant Fiserv.

Stored founders Danny Howe and Lee Hart

The app is now available for download on iOS and Android on, offering consumers the ability to save products to one universal basket. Stored has also recruited multichannel retailers to its pilot retail program, allowing browsers and shoppers to add instore products to their Stored basket via barcodes, QR codes and NFC tags.

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